Social Media Coordination & Safety for Coalitions | ICE Encounter

Coalition Social Media Strategy

Multi-organization social media coordination amplifies political and narrative power beyond what any single organization can achieve.

Strategic Goals

Goal	Approach
Amplification	Coordinated posting multiplies reach
Narrative control	Consistent messaging prevents confusion
Rapid response	Pre-coordinated channels enable speed
Resource efficiency	Shared content reduces production burden
Safety	Collective security protocols protect all

Coordinated Campaigns

Campaign Components

Element	Description
Hashtag	Unifying tag across all posts
Messaging guide	Core messages, talking points
Visual assets	Shared graphics, templates
Posting schedule	Synchronized timing
Amplification protocol	Who shares whose content
Paid strategy	Targeted advertising plan

Hashtag Campaign Checklist

[ ] Research existing hashtag usage
[ ] Verify no negative associations
[ ] Test across platforms (length, readability)
[ ] Create in multiple languages
[ ] Brief all partner organizations
[ ] Prepare monitoring dashboard

Trending Strategies

Platform	Trending Factors	Strategy
Twitter/X	Volume, velocity, engagement	Coordinated post timing
Instagram	Hashtag consistency, shares	Story chains, reels
TikTok	Engagement velocity, sounds	Challenge formats
Facebook	Group engagement, shares	Group cross-posting

Cross-Posting Protocol

Lead Org Posts
      │
      ▼ (immediately)
┌─────────────────┐
│ Partner Orgs    │
│ Repost/Quote    │
└────────┬────────┘
         │ (+15 min)
         ▼
┌─────────────────┐
│ Influencer      │
│ Amplification   │
└────────┬────────┘
         │ (+30 min)
         ▼
┌─────────────────┐
│ Individual      │
│ Advocates       │
└─────────────────┘

Influencer Coordination

Tier	Reach	Engagement Strategy
Macro (100K+)	Mass awareness	Direct outreach, exclusive content
Mid-tier (10K-100K)	Targeted communities	Coalition relationship building
Micro (1K-10K)	Deep trust	Community organizer networks
Nano (<1K)	Peer influence	Toolkits for self-directed sharing

Monitoring and Response

Social Listening Tools

Tool	Features	Cost
NewsWhip	Trending tracking, velocity analysis	$300-1,200/mo
Mention	Real-time alerts, sentiment	$29-99/mo
Talkwalker	Enterprise analytics	$$$$
Google Trends	Search trending	Free
CrowdTangle	Facebook/Instagram analysis	Research access

Key Monitoring Queries

Type	Example Queries
Enforcement activity	"ICE raid" + [city], "immigration checkpoint"
Policy changes	"immigration executive order", "DACA"
Misinformation	"immigration news", viral claims
Community mentions	Organization names, hashtags
Threats	Organization names + hostile terms

Crisis Monitoring Dashboard

Display real-time metrics:

Widget	Data
Mention velocity	Spikes indicate emerging stories
Sentiment trend	Shift toward negative may indicate attack
Geographic clusters	Where conversations are happening
Influencer activity	Who's driving narrative
Competitor messaging	What opposition is saying

Misinformation Response

The Challenge

False narratives regarding border policies circulate widely, especially on:

WhatsApp (closed groups)
Facebook (community groups)
TikTok (viral misinformation)
YouTube (long-form disinfo)

Common Misinformation Types

Type	Example	Harm
False policy claims	"New law exempts families"	Dangerous border decisions
Scam promotion	"Pay $X for guaranteed asylum"	Financial exploitation
Fear amplification	"Mass deportations starting tomorrow"	Community panic
Rights confusion	"You must open door for ICE"	Rights violations

Counter-Narrative Framework

Step	Action
1. Identify	Track false claim through monitoring
2. Assess	Gauge spread and potential harm
3. Verify	Confirm facts with legal team
4. Respond	Deploy fact-based correction
5. Amplify	Coordinate coalition sharing
6. Monitor	Track if correction is working

Response Principles

Do	Don't
State correct information clearly	Repeat the false claim
Provide trusted sources	Attack those who shared misinfo
Use accessible language	Use legal jargon
Translate to all languages	Respond only in English
Share visuals	Wall of text

Platform-Specific Response

Platform	Strategy
Twitter/X	Quote-tweet with correction, thread format
Facebook	Comment on viral posts, create shareable graphic
Instagram	Stories with swipe facts, saved highlights
WhatsApp	Broadcast verified info to trusted group admins
TikTok	Response video format, duet/stitch

Safety and Security

Threat Landscape

Immigration advocates face:

Threat	Source
State surveillance	DHS monitoring of activists
Coordinated harassment	Organized trolling campaigns
Doxxing	Exposure of personal information
Physical threats	Based on online information
Account compromise	Phishing, credential theft

Account Security Protocols

Measure	Implementation
Multi-factor authentication	Hardware keys preferred (YubiKey)
Unique passwords	Use password manager (Bitwarden, 1Password)
Account separation	Personal ≠ organizational accounts
Login alerts	Enable all notification options
Trusted devices only	No public computers
Recovery codes	Store securely offline

Secure Account Setup

Platform	Key Settings
Twitter/X	Protect tweets option, remove phone from account
Facebook	Limit profile visibility, disable face recognition
Instagram	Private account option, hide activity status
LinkedIn	Disable profile visibility to logged-out users
All	Remove location data from posts

Harassment Response

Response Levels

Level	Indicators	Response
1 - Low	Isolated negative comments	Ignore or block
2 - Moderate	Coordinated negative engagement	Mute keywords, limit replies
3 - High	Sustained campaign, threats	Lock accounts, document, report
4 - Severe	Doxxing, credible threats	Law enforcement, security measures

Immediate Actions

When harassment begins:

[ ] Screenshot everything (with timestamps)
[ ] Enable comment filtering/moderation
[ ] Limit who can reply/comment
[ ] Alert coalition security coordinator
[ ] Brief staff on response protocol
[ ] Consider temporary account lock

Documentation for Reporting

Element	What to Capture
Screenshots	Full posts with usernames, timestamps
URLs	Direct links to offending content
Patterns	Evidence of coordination
Threats	Exact language of threats
Personal info exposed	What was doxxed
Timeline	When harassment started, escalation

Platform Reporting

Platform	Report Path	Coalition Strategy
Twitter/X	Report > Abuse	Multiple orgs report same accounts
Facebook	Report > Harassment	Use trusted partner tools if available
Instagram	Report > Bullying	Restrict accounts before blocking
YouTube	Flag > Harassment	Submit detailed context

Anti-Doxxing Protocols

What is Doxxing?

Malicious exposure of private information to:

Enable physical harassment
Create fear and silence advocacy
Coordinate "swatting" attacks
Damage professional reputation

Prevention Checklist

For All Coalition Staff:

[ ] Google yourself; assess exposed information
[ ] Remove personal info from data broker sites
[ ] Separate personal and work online presence
[ ] Tighten privacy settings on all platforms
[ ] Remove home address from public records (if possible)
[ ] Use organization address for professional profiles
[ ] Enable credit monitoring and fraud alerts
[ ] Disable location services except when needed

Data Broker Removal

Service	Function	Cost
DeleteMe	Automated removal from 40+ sites	$129/year
Kanary	Continuous monitoring + removal	$89/year
Privacy Duck	Manual removal service	$500+ one-time
Manual	Submit opt-out requests yourself	Free (time-intensive)

Key data brokers to remove from:

Spokeo
WhitePages
BeenVerified
PeopleFinder
Intelius
LexisNexis

If Doxxed

Immediate steps:

Document everything - Screenshots of where info appears
Report to platforms - Request content removal
Alert security - Coalition security coordinator
Contact Access Now - Digital security helpline
Assess physical risk - Consider temporary measures
Legal options - Consult with attorney
Support network - Don't handle alone

Security Resources

Resource	Contact	Purpose
Access Now Helpline	accessnow.org/help	24/7 digital security
EFF	eff.org	Legal resources
Equality Labs	equalitylabs.org	Anti-doxxing guide
PEN America	pen.org	Writer/activist protection
Coalition security	Internal contact	Organizational response

Platform-Specific Safety

Twitter/X

Setting	Recommendation
Protect tweets	Enable during harassment
Remove phone number	Reduces account recovery risk
Limit replies	"Only people you follow" during crisis
Mute keywords	Filter out harassment terms
Block lists	Share across coalition

Facebook

Setting	Recommendation
Profile visibility	Friends only
Comment moderation	Enable keyword filtering
Login alerts	All notification methods
Face recognition	Disable
Timeline review	Enable for tags

Instagram

Setting	Recommendation
Private account	Enable during harassment
Restrict accounts	Limit without blocking
Hidden words	Add harassment terms
Story sharing	Limit during crisis
Activity status	Disable

Coordinated Posting Tools

Scheduling Platforms

Tool	Features	Cost
Buffer	Simple scheduling, team access	$15-99/mo
Hootsuite	Multi-platform, analytics	$99+/mo
Sprout Social	Enterprise features	$249+/mo
Later	Visual planning, Instagram focus	$18-80/mo
Native tools	Platform schedulers	Free

Workflow for Coalition Posts

Stage	Action	Timing
Drafting	Lead org creates content	-48 hours
Review	Legal/comms approval	-24 hours
Translation	All required languages	-12 hours
Distribution	Share with partners	-6 hours
Scheduling	All orgs queue posts	-2 hours
Launch	Coordinated posting	0 hours
Amplification	Cross-org engagement	+0-2 hours
Monitoring	Track performance	Ongoing

Analytics & Improvement

Key Metrics

Metric	What It Shows	Target
Reach	Total audience	Growth
Engagement rate	Content resonance	>3%
Share rate	Amplification success	Track trends
Sentiment	Community response	Positive trend
Click-through	Action conversion	>1%

Post-Campaign Review

Question	Measurement
Did we reach target audience?	Demographics, geography
Was messaging consistent?	Audit partner posts
Did we counter misinformation?	Claim tracking
Were there security incidents?	Harassment reports
What would we do differently?	Team debrief

Security & Safety Checklist

Organizational

[ ] MFA enabled on all coalition accounts
[ ] Password manager deployed
[ ] Account access limited to essential staff
[ ] Recovery codes stored securely
[ ] Incident response plan documented

Individual Staff

[ ] Personal accounts separated from work
[ ] Privacy settings maximized
[ ] Data broker removal requested
[ ] Credit monitoring enabled
[ ] Security training completed

Ongoing

[ ] Monthly security audit
[ ] Quarterly password rotation
[ ] Regular doxxing vulnerability assessment
[ ] Harassment response drills
[ ] Security tool updates

Next Steps

Review technical infrastructure for secure hosting
Follow implementation roadmap for timeline
Set up crisis communication for rapid response